THE HAPPY BLOG

Get inspired and learn with founder Paco Collazo’s blog about the event industry.

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Industry changes and new career avenues

HOW THIS MILLENNIAL BOSS TRIES TO SPEAK ‘CENTENNIAL

In today’s rapidly evolving industry, we’re witnessing significant changes as younger generations enter the workforce, bringing fresh perspectives and tech-savvy communication styles. This shift presents both challenges and opportunities as we navigate the widening generational gap…

Young man and woman collaborating at a trade show booth, representing the next generation of talent in the trade show industry.

Attracting Young Talent in the Trade Show Industry: What Do We Do To Attract and Retain Them?

Explore how the trade show industry is evolving and attracting young talent in the trade show industry, a sector traditionally led by seasoned professionals. As one of the largest ‘hidden’ industries, face-to-face marketing is undergoing a transformation. Discover how companies are fostering long-term relationships with the next generation through supportive environments, a focus on mental health, and valuing their contributions. This fresh approach is revitalizing the industry, making it an exciting and dynamic field for young professionals seeking hands-on work and unique opportunities.

We are fast, we are efficient, we can help save lives

This pandemic put our industry in rest mode for maybe two weeks at first, but we as a super resilient group cannot stay quiet for that long. So, we decided to get back to work, this time to help our communities and better our society.

What I Learned About Growth in 2022

As we round up our last quarter of 2022 and begin to plan our goals for next year, I’m greatly surprised by everything that worked out for my company this year.

A Display of Confidence and Optimism

After what has felt like an eternity in our industry, we finally see a beam of light at the end of the tunnel—perhaps from those bright lights that illuminate our booths in venues around the world. 

Stuck in customs

We had a garbled mess of empty brackets and wires that looked as if some gang had looted our security cameras from a security show – an irony not lost on me.

The COVID-19 and the events industry

The health emergency that has arisen due to the rapid spread of the COVID-19 has triggered alerts worldwide. And the event and exhibition industry is not foreign to this situation.